Who We Are

This site has been produced by and its content is owned by WillWay (Australia) Pty Ltd.

The website brings together four decades of research, development, expert and peer reviews, piloting of concepts, tools and physical actions, multi-disciplinary benchmarking and validation, expert/specialist collaborations, large-scale statistically relevant trialing; and the broader ongoing use of concepts, tools and actions.

The website is underpinned by hundreds of validated tools and thousands of resources that have been used around the world with individuals, teams, across entire organisations and communities for decades. It makes public the research undertaken by Wendy Roy between 1979 and 2019. Wendy’s qualifications and background were:-

  • Bachelor of Science (1st Class Honors) in Philosophy and Psychology. City University, London, UK.
  • Masters of Science in Educational Psychology. London University, London, UK.
  • Peer Counselling Trainers Training at Surrey University, Guildford, UK.




Wendy Roy

Wendy Roy’s five overlapping careers included, among many other things:

  • Becoming a London University graduate, skilled in educational and behavoural psychology including psychometric test construction,
  • Expertise in co-counselling,
  • A wide variety of roles in journalism and publishing,
  • Interactive screen design in computing,
  • More than 40 years of research and development in specialised change management for both individuals and organisations,
  • The development of specialised classification and measurement systems for human thinking, feeling and acting, in particular the nature and role of habits of control.

The Board and Executive Management of WillWay

Brian Innes-Will MA (Hons) Econ. Sc.– Executive Director

International management consultancy and business background.

Managing multiple assignments for Willway globally.

Executive Search Recruiter


Merrill Gray – Executive Director

Multi-disciplinary with commercialisation experience in new and innovative products/services/ business models and complex system integration.

Has worked with over many years with Willway in Transformation/Business Improvement.